How We Filmed a DJ Set on Top of Detroit’s Historic Guardian Building
Behind The Scenes Josh Bayer Behind The Scenes Josh Bayer

How We Filmed a DJ Set on Top of Detroit’s Historic Guardian Building

What started as a creative experiment turned into a movement—filming DJ sets in unexpected locations across Detroit to showcase the city’s beauty in a new light. From a boat on the Detroit River to the Belle Isle Aquarium, and even a historic rooftop in downtown Detroit, each set brought a fresh perspective to the city’s thriving music culture. What seemed impossible became reality—and it all started with a single viral video.

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Behind the Scenes: Creating Viral Content for the Detroit Lions
Behind The Scenes Josh Bayer Behind The Scenes Josh Bayer

Behind the Scenes: Creating Viral Content for the Detroit Lions

A late-night passion project turned into a career milestone. After watching Jahmyr Gibbs break loose, I knew I had to bring the “Sonic & Knuckles” nickname to life. The Sega Genesis was my first console, and Sonic was my first favorite game—this one felt personal. Pushing past my excuses, I created the edit, and it blew up. Barstool Sports, Sonic the Movie, and the Detroit Lions all shared it, leading to two more projects, including a full-season edit. All because I asked myself: “Why?”

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10 Powerful Ways to Boost Engagement on Social Media
Social Media Josh Bayer Social Media Josh Bayer

10 Powerful Ways to Boost Engagement on Social Media

Struggling to get engagement on social media? It’s not just about posting—it’s about grabbing attention, sparking interaction, and keeping your audience hooked. In this post, we’re breaking down 10 powerful strategies to help your content stand out, drive more likes, comments, and shares, and turn viewers into loyal followers. Let’s dive in!

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